About 15 years ago, I started working at a local animal shelter. I quickly realised that they were doing very little marketing for their adoptable pets, and at the same time they were killing pets for "space" claiming no one wanted to adopt them.
I had the idea for a tool which would help adopters connect with rescue pets online. It would grow into Australia’s most visited charity website, PetRescue, which now sees more than 3 million visitors every year and has helped place nearly 300,000 pets.
But after a few years, despite being free and effective, the uptake from local council pounds to use PetRescue was still very low - barely a dozen pounds nationally using the website. I started investigating the animal management and sheltering industry in Australia and from 2008 to 2015 I wrote the most popular animal welfare blog in Australia, Saving Pets, to try and build an understanding of the issues we faced in making all pounds safe for our lost and needy pets.
Last year, the writings of the blog were turned into a series of guidebooks for pounds and animal advocates called the 'Safe & Sound Pounds' Guides. These included a series of four guidebooks which act as a blueprint for anyone wanting to reform their local council pound.